Saturday, September 29, 2012

Update Your Dealership’s Address and Location Online Frequently

Yesterday I was on my way to a meeting at a dealership.  I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride.  I was within three miles of the dealership and thirty minutes early.  I had never been there before I relied on my GPS as I always do.  The GPS that I use comes from my iPhone and the software is less than a week old as I just updated the operating system.

The GPS was pulling in an address from Yelp.com.  I got the exact location where the GPS sent me and there was no dealership there.  In fact, it was a bus stop.  I got frustrated because I had been on that road before just not around that section.  I also took a different major highway then I would normally take to get there because of where I was coming from.  I ended up driving around town for 30 minutes circling and looking for better directions and everything that Google and other sources tell me was to be at that same spot.  I decided to just follow my judgment and continue to take that road further for another 3 miles.  I recognized the area and the dealership was down the road from an area that I have been to in the past.  I showed up ten minutes late to my meeting but the meeting went well and everything was fine.

What am I trying to get to?  Dealers, if you got people in place who are in charge of digital marketing especially social, search, and reputation management you need to make sure that your information is correct and always updated everywhere that you are listed.  In this case, the dealership uses a very expensive advertising agency that handles everything for them.  It is really sad that their ad agency has not helped them improve that part of their visibility.  However, this is perhaps the cause of no one ever considering this issue to be as serious as it really is.

Try to imagine that I am a prospect who called in to the dealership and your BDC schedules me as an appointment.  Like a modern day consumer, I tell you that I have a GPS and I will find it without any problems.  Now, I am not there in time for my appointment because my GPS is not taking me where it needs to take me because your dealership did not have the common sense to keep the right information online.  If I figure out where to go quick I will get there but if I do not I will get aggravated and just go somewhere else leaving the dealership with a lost opportunity.

Just like with anything else that you do.  Make sure that you have the correct information and that you are easy to find.  Today’s modern day shopper is looking for a hassle free experience and they do not want to feel like they are “pulling teeth” to find what they need.

I would like to make another note here.  This was not the first time that I have seen a dealer have improper information online with regards to location and address.  This is a common problem.

Related Links:

http://dealeretraining.com/

https://www.facebook.com/dealeretraining

https://twitter.com/DealereTraining

Why Choose Internet Sales 20 Group over Digital Dealer 13 On October 23-25

October 23-25, 2012 dealers have a choice of attending Internet Sales 20 Group in Chicago or Digital Dealer 13 in Las Vegas.

When looking at the two events on October 23-25, 2012 dealers have made demands about wanting to avoid "timeshare" sales pitches and to build a network with other dealers.  They got tired of going to massive conferences with over 50 breakout sessions. 

Dealers are also saying that they want an accountability partner.  For example, on the 3rd day of the Internet Sales 20 Group all attendees will create an action plan for their dealerships.  After the event there will be a virtual group meeting within 45 days to literally make sure that the attendees are doing what they said they were going to do.  They will be offered assistance and advice from their moderators and their group of peers.  This is something that Digital Dealer does not do.  You simply leave the event with no agenda or plan of attack.  Dealers come back with many ideas and yet no clue of how to implement them while the organizer of the conference is not there to support them because the individual dealership is not a priority to them.  The Internet Sales 20 Group does not treat attendees like just another number.  In the words of American Express, "Membership has it's privileges".

 

     

 

 

 

Internet Sales 20 Group

Digital Dealer

 

Event Dates

 

Oct 23-25

 

Oct 23-25

Host City

 Chicago

 Las Vegas

Dealership Staff Registration

 $995.00

 

$895.00 /

$995.00 (onsite)

Allied Industry Registration

Dealers Only

$1,695.00

Focus on Internet Sales & Technology  

 

Yes

 

No

 

Percentage of Speakers who are Industry Experts, CEO's, Top Level Management from organizations

ALL

Some

Dealer Principal/GM Attendance

 

All Events in one location

< 90%

 

Yes

> 50%

 

No

 

Contest to award FREE Registration

         

          Yes

 

No

Companies from Auto Media Channels Sponsoring Event

4**

1

VIP Networking Event

Yes

No

** AutoSucces Magazine, Automotiveinternetsales.com, Cactus Sky Communications & Soshable.com

*This is a hands on group setting where everyone benefits equally from the event.  This event is limited only to dealers and event sponsors.  We are not allowing Allied Industry attendees for this event.  Our goal is to keep this educational without having multiple vendors trying to pitch our dealers.    The event is $995 per registration, however if a dealership chooses to bring more people, a special consideration will be made.

The clear choice is to attend the Internet Sales 20 Group for dealers that really want to move the needle and get personal attention to their very needs.  The VIP networking party and dinner are a world class experience that no conference can provide.  The Internet Sales 20 Group is limited to 75 dealers and is one event that dealers do not want to miss.

 

KPA Offers 7 Scholarships to Attend the Internet Sales 20 Group

Internet Sales 20 Group

We don’t promote conferences very often. Those who have seen KPA at conferences know that we attend nearly all of them, speak at most, and engage with dealers as our primary reason for going. These things make promotion of the events challenging as we know that we’re getting a benefit from them so it’s almost like “double dipping” when we promote them as well.

Every now and then, one comes along that deserves our support. This October, the event that we’re supporting is the Internet Sales 20 Group in Chicago October 23-25. We are extremely excited by the way that this event differs from most conferences. It is as much of a networking event as it is a learning experience with a wide variety of speakers and automotive professionals attending. Unlike most events, this one has tangibles attached to attending that have never been offered in our industry.

In an effort to get the most savvy dealers in the country to attend, KPA is offering 7 scholarships that will pay the $1,495 conference entry fee. We are looking for a single sentence answer to the question:

“What is the breakout marketing initiative that will emerge in prominence in 2013?”

To enter, simply post a comment on this blog post, post your entry on our Facebook wall, or email it to me directly at jrucker@kpaonline.com. Three of the scholarships are reserved for current KPA clients and prospects. The other four are open to the dealer community. Winners will be selected Wednesday, October 3rd, so get your entry in as soon as possible. Only one entry per dealership employee, but if you win and want to bring additional dealership employees we would be happy to work out those details with you.

Check out the event itself here.

Friday, September 28, 2012

Durran Cage General Sales Manager for Alan Vines Automotive To Speak At Internet Sales 20 Group October 23 - 25, 2012

...
Durran Cage

General Sales Manager for Alan Vines Automotive, Durran will on the COVER of AutoSuccess Magazine this September!! He went from Chrysler OEM Rep, to and Intenret Manager selling 27 units per month to building his department to over 95 units per month and now he just got promoted to GSM! He has managed 6 Internet Sales Coordinators that conduct business with all internet shopping customers from Dealer Website, Craigslist, Autotrader, Cars.com, Ebay, and many other sources. Primary focus is to take care of the customer, provide phone training to my staff everyday, make sure processes are implemented daily, products are used efficiently.

Do not miss this event.  For more information, please visit the website, http://www.internetsales20group.com or contact Stan Sher directly at (732)925-8362 / stan@dealeretraining.com

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Thursday, September 27, 2012

Autobytel is an Industry Sponsor for the Internet Sales 20 Group in Chicago October 23-25th, 2012

Autobytel
Autobytel Inc., is an online leader offering consumer purchase requests and marketing resources to car dealers and providing consumers with the information they need to purchase new and used cars.

 

Autobytel Inc is an industry Sponsor for the Internet Sales 20 Group in Chicago October 23-25th, 2012

Registrations are now open for Internet Sales 20 Group.  Contact Stan Sher at (732)925-8362 or stan@dealeretraining.com for a discount code and details on the event.

Tuesday, September 25, 2012

CAR AD GUYS is the Limo Sponsor for the Internet Sales 20 Group in Chicago October 23-25th, 2012

Reach Local THE CAR AD GUYS is a full-service automotive advertising company! Our talented staff has the desire and unique vision to create and deliver timely and cost effective direct mail advertising solutions to you for both your automotive dealership showroom and service department.

CAR AD GUYS is the Limo Sponsor for the Internet Sales 20 Group in Chicago October 23-25th, 2012

Registrations are now open for Internet Sales 20 Group.  Contact Stan Sher at (732)925-8362 or stan@dealeretraining.com for a discount code and details on the event.

The Selling Process…has it changed?

Does your dealership have a BDC or Internet Sales Department?  When appointments show up to the dealership, is there a set process to handle these customers?  Let me let this thought process for a second…

Ok, so right now you are probably realizing that you do have these departments yet they are under performing.  Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out on the floor to learn as they go.  Sound familiar?

Here is a fact: Over 90% of consumers go online before they walk into a dealership.
Here is another fact: In order for the showroom to be packed, traffic needs to be generated through appointments.  Walk in customers do not just walk in like they used to.

When a BDC appointment comes in, how are the customers being greeted?  Are they still saying, “Can I help you?”  If this is still happening, your dealership is in trouble.  The proper way to handle a proper meet and greet is as follows: “Welcome to ABD Motors, my name is Stan and you are? Great meet you.  Are you here for a VIP appointment with our guest relations department?” Qualify the information.  One you know what is going on make sure to inform management and the BDC that their appointment is here.  Now continue with your road to the sale starting with logging the proper information into the CRM while simultaneously building really good rapport.  Make sure to read the notes in the CRM that are already there so you can build that common ground.  This is just the beginning of the process.

Are your sales consultants prepared to handle the modern customer?  The modern customer shows up with an iPad and/or iPhone.  They do not need to walk in printouts because they have the information in a digital format.  These customers ask questions to which they already have an answer right at their finger tips.  At the same time while working with your dealership they are also reading reviews about your dealership as well as others.

So what has changed?  Not a lot really.  The real change is the quickness of the transparency that dealers need to have.  The processes that we have been taught over the years still apply to the selling professional.  However, the modern day selling professional needs to be armed with knowledge of how to use certain consumer websites to pull factual information; sell the value of the car as well as the dealership’s online reputation.  This modern day professional needs to be able to take out their smart phone at delivery and film a customer testimonial as well as take a picture of the customer with their new vehicle.  There are so many great apps available on mobile phones that can really help a sales professional do amazing things that will enable a smooth, efficient, and powerful road to the sale process.

If anyone has questions on how to achieve sales greatness by using the modern road to the sale process, please feel free to contact me at stan@dealeretraining.com

 

http://dealeretraining.com/

https://www.facebook.com/dealeretraining

http://twitter.com/dealeretraining

http://www.drivingsales.com/ratings/products/stan-sher

https://plus.google.com/104520493044620588092/about?hl=en

Monday, September 24, 2012

AJ LeBlanc of Car-mercial To Speak At Internet Sales 20 Group October 23 - 25, 2012

...
Cory Mosley

AJ LeBlanc, is the co-founder of Car-mercial.com and Carbuyersengine.com. Car-mercial.com, founded in 2005, is a digital marketing company that created a proprietary software platform that leads the automotive industry in video SEO. Carbuyersengine.com, launched in 2011, is the first video search portal in the automotive industry. AJ will be reviewing proven techniques to help dealerships produce, optimize, distribute and manage videos for first page rankings in the search engines for their brands & markets.

Do not miss this event.  For more information, please visit the website, http://www.internetsales20group.com or contact me directly at (732)925-8362 / stan@dealeretraining.com

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Friday, September 21, 2012

JD Rucker of KPA To Speak At Internet Sales 20 Group October 23 - 25, 2012

...
JD Rucker

Whether through social media, search engines, social networks, or vertical searches, people use the Internet to find what they want. In this virtual world that has redefined "change" into something that is constant beyond cliche, it is important for companies, individuals, and organizations to put their best efforts into online presence. That is what I do. To just hire an SEO company or a SMM company alone is not enough. It is so imperative for 90% of businesses to hire organizations proficient in every aspect of marketing on the Internet. My team and resources are strong. We may not be the cheapest, but we get the job done. Specialties SEO - Search Engine Optimization and Marketing, Social Media, Social Networking, Blogging, Branding, Reputation Management.

Do not miss this event.  For more information, please visit the website, http://www.internetsales20group.com or contact me directly at (732)925-8362 / stan@dealeretraining.com

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Thursday, September 20, 2012

ReachLocal is the VIP Networking Event Sponsor for the Internet Sales 20 Group in Chicago October 23-25th, 2012

Reach Local ReachLocal provides Online Marketing for local businesses. With over 20000 small business customers and millions of leads delivered, we know online!

ReachLocal is the VIP Networking Event Sponsor for the Internet Sales 20 Group in Chicago October 23-25th, 2012

Registrations are now open for Internet Sales 20 Group.  Contact Stan Sher at (732)925-8362 or stan@dealeretraining.com for a discount code and details on the event.

Wednesday, September 19, 2012

Susan Givens of AutoSuccess Magazine To Speak At Internet Sales 20 Group October 23 - 25, 2012

...
Susan Givens

Susan Givens is the Publisher of AutoSuccess Magazine. Susan started with Systems Marketing, Inc. in her final semester at the University of Louisville where she received her degree with a major in Business Management and a minor in International Business. She soon became a part owner with the company. The focus of the magazines is to create a positive avenue for the readers to learn and grow. Susan has made this way of thinking part of her everyday life.

Do not miss this event.  For more information, please visit the website, http://www.internetsales20group.com or contact Stan Sher directly at (732)925-8362 / stan@dealeretraining.com

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Tuesday, September 18, 2012

Car-Mercial is a Platinum Sponsor for the Internet Sales 20 Group in Chicago October 23-25th, 2012

Car-Mercial CAR-MERCIAL's marketing platform attracts more customers for less cost and dealers can measure every result for the dollars they spend.  Car-Mercial is the first company to bring Video Search Engine Optimization (VSEO) to the automotive industry with the help of Sean V. Bradley who is the creator and moderator for the Internet Sales 20 Group.

CAR-MERCIAL is a Platinum Sponsor for the Internet Sales 20 Group in Chicago October 23-25th, 2012.

In addition, AJ LeBlanc (Managing Partner and Co-founder) will be a speaker at the event.

Registrations are now open for Internet Sales 20 Group.  Contact Stan Sher at (732)925-8362 or stan@dealeretraining.com for a discount code and details on the event.

Monday, September 17, 2012

Peter Martin of Cactus Sky Communications To Speak At Internet Sales 20 Group October 23 - 25, 2012

...
Peter Martin

Peter Martin the President of Cactus Sky Communications, one of the premier eMail Marketing agencies in the country. The company’s ability to deliver email through SPAM filters and track the recipients' actions (clicks) provides its clients with an unprecedented marketing advantage. The company’s ASM methodology provides drill-down email campaigns with specific communications, based on the recipient’s needs or interests, resulting in a higher conversion ratio.

Do not miss this event.  For more information, please visit the website, http://www.internetsales20group.com or contact me directly at (732)925-8362 / stan@dealeretraining.com

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Sunday, September 16, 2012

The New Road To The Sale - Greater New York Automobile Dealers Association - September 27, 2012 - Stan Sher (Dealer eTraining)

http://www.dealeretraining.com

http://www.automotivebdctraining.com

It's that time again.  Another powerful workshop at the Greater New York Automobile Dealers Association (GNYADA).  Stan Sher of Dealer eTraining will be teaching BDC and Sales consultants how an appropriate road to the sale should be in today's market.

The BDC or business development center works with prospects over the phone and brings them in for an appointment.  However, the ball gets dropped because sales consultants are not prepared to handle the customer needs.  This happens because they do not use the dealership's CRM system properly and do not follow proper protocol.  The goal of this workshop is to train dealership personnel the importance of using a CRM and what to look for in the CRM to build a better rapport with the prospect.  In addition, we will be discussing the use of mobile tools that sales consultants can use to help their prospects have a better car buying experience while also helping make their jobs as sales consultants more efficient.

If you are an automotive dealership in the Greater New York area please sign your sales and BDC staff to this powerful workshop on September 27, 2012.  This will be the most powerful 3 hours of that day for your staff.  The "New" Road to the Sale is a session where I will teach your staff how to properly handle today's savvy consumer by knowing the resources that the consumer will use when shopping for vehicle.  Attendees will learn how to properly handle customers that come in from appointments that derive from the BDC.  Attendees will also learn how to properly use modern technology and tools to better interact with and follow up with customers both when they are in the showroom and when they are not.  To view more information and to register please visit http://autoedcenter.com/education/seminars/12-09-27-new.php

Friday, September 14, 2012

Sherry Hale of Dealix To Speak At Internet Sales 20 Group October 23 - 25, 2012

Sherry Hale - Director Sales Programs - Dealix
...
Peter Martin

Sherry Hale. Director Sales Programs - Dealix at ADP Dealer Services.

Do not miss this event.  For more information, please visit the website, http://www.internetsales20group.com or contact Stan Sher directly at (732)925-8362 / stan@dealeretraining.com

 

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...

AutoCon 2012 Review - Stan Sher of Dealer eTraining

https://www.facebook.com/dealeretraining

http://dealeretraining.com/

http://automotivebdctraining.com

http://www.autocon2012.com/

http://www.businessrater.com/biz/autocon-las-vegas-883

AutoCon 2012! AutoCon 2012! AutoCon 2012!  Phew...

By now I am sure that if you are reading this that you are aware that AutoCon 2012 is over.  I am sure that you have been bombarded with emails, blogs, and social media posts promoting the ultimate Automotive Dealership Digital Conference.  Well, AutoCon has been over for the past 5 days.  Those of you that know me know that I like to write reviews after I attend a conference or convention.


Let me start out by saying that AutoCon 2012 has been a huge.  Ralph Paglia, Chris Saraceno, Mike Myers, Brian Pasch, Carrie Hemphill (First Class Educators) have proven to be a real class act and true pioneers of putting on an automotive conference.  The First Class Educators name fits exactly with how they operate and what they offer to the automotive industry.  I am talking about the setup of the event, the quality of speakers, content, the food setup, the preparation, the venue, and many other aspects of event planning.

So how great was AutoCon?  It was amazing!  We kicked off the event with a powerful keynote session that included Jim Ziegler and Bill Lovejoy.  As always Jim, was entertaining and fun to watch.  It was an even bigger treat to see Jim get a lifetime achievement award.  The event continued with the AWA awards.  I had been really tired from a long day of travel so I cut out a little early just to relax.  That first day I got to hang out with my friend and client, Eric Nichols of Apple Honda.  He was there on a full ride scholarship on behalf of TrueCar (Thanks TrueCar for allowing Eric to further his education).  I even hung out with my friend Jason Mitchell of Classic Chevrolet in Beaumont, TX.  Eric and I played some slots and blackjack.  We had a great dinner and relaxed.  I got to hang out with Grant Cardone and his crew along with Richard Bustillo (Rick Case Honda) while these guys crushed it at Blackjack.

On Thursday, we went full force at attending workshops.  It started out with my friend Sean Stapleton of VinSolutions where he had an amazing keynote session.  As always, Eric and I visited a session that Ralph Paglia was giving on "The Evolution of Digital Marketing".  Later on we saw Lon Safko
give an amazing keynote session.  I had met Lon and even bought his books.  They are worth every penny.  I got to hang out with some awesome dealer people including Adam Barish (owner of Route 23 Honda) and Bear Goodman (eCommerce director of Holmes Auto Group).  Later on we visited the workshop that April Rain (Digital Rain) had put on and it was very powerful.  I had taken some time to relax and visit the exhibit hall.  Later on I was hanging out with Dan Weik (BusinessRater) as we went to the VinSolutions party.  There I met some people from Morrie's Auto Group and hung out with Megan Barto of (Ciocca Honda).

On Friday, my man Grant Cardone had a killer motivating keynote session.  I then visited a session by my friend Marc McGurren (PCG Consulting).  He had an awesome session on BDC and digital marketing.  I like Marc because he is a knowledgeable and professional person.  After that session, I went to see the undisputed king of prospecting himself, Fran Taylor who spoke about many ways of being a successful sales person.  Even though his session had nothing to do with digital marketing, he was still able to discuss and show how the basics of 20 years ago still work today in dealerships across the country.  Later on I saw my very good friend John Giamalvo of Edmunds.com talk about SEO and maximizing opportunity.  After that session I met a dealer with their internet manager that had approached Eric Nichols because they read about his success story.  I had them scope out VinSolutions for a CRM tool and they talked with Eric about what it took to make him successful at his dealership.  I finished the day with seeing my very good friend Tracy Myers who is one of the top independent dealers in the country as well as a motivational speaker.  He is just such a smart guy and I am so honored to have him as a friend.  I laid low that evening because I was preparing to speak the following morning.  I missed the awesome AutoBash party but there will be others.

The following morning, I woke up and got ready.  I put on my pressed suit and walked out of my room feeling like a million bucks.  I walked into the conference and ready to have the best session ever.  It was unfortunate that a lot of people had either left Friday night, early that morning or slept in after partying the night before.  However, it was still a good attendance.  I have an attendance of 15 people and was speaking at the same time as Ralph PagliaJim Radogna, Brian Pasch , Jim Ziegler, Dave PageJack Simmons (cars.com) and Richard Bustillo .  We all had our fair share of attendees.  My session was "The Evolution of the BDC" and it went great.  I was told by attendees that the information that they learned in my session was so strong that they had a plan when they get back to their stores.  I was amazed that my Q&A session lasted 30 minutes too.  For those of you that missed the session, I will present a similar session at future conferences that might include Internet Sales 20 Group and Digital Marketing Strategies Conference.  As always, if you would like to personally be trained on this workshop and get your dealership going, feel free to contact me and we can get started.

I ended the conference by having lunch with Brian Pasch, Glenn Pasch, Carrie Hemphill, Ralph Paglia, Tracy Meyers, and Benjamin Freedman.  It was a great way to finish the conference and have a celebration of the ending of a successful conference.  My only regret is that I missed some sessions that I wanted to be at.  However, I will catch up with them in the coming days as the content is available for attendees to view.  I could not be everywhere at one time.  I had enjoyed being a part of this conference and I look forward to being a part of future AutoCon conferences.  I also want to thank the creators of AutoCon for giving me the opportunity to share and provide quality information to the automotive industry.

Thursday, September 13, 2012

The Evolution of the BDC - Stan Sher of Dealer eTraining at AutoCon 2012

https://www.facebook.com/dealeretraining

http://dealeretraining.com/

http://automotivebdctraining.com

Stan Sher, president of Dealer eTraining presented “The Evolution of the BDC” at AutoCon 2012. The session discussed how a BDC department needs to be structured and the keys to success. Stan also discussed the needs for various processes including internet lead management, incoming phone ups, unsold showroom follow up, retention, data mining, and more. For more information on how Stan Sher can help your dealership, contact him directly at http://automotivebdctraining.com

The Presentation Can be downloaded and viewed at: http://www.slideshare.net/dealeretraining/the-evolution-of-the-bdc-stan-sher-...

KPA is a Platinum Sponsor for the Internet Sales 20 Group in Chicago October 23-25th, 2012

KPA

KPA is a dealer services provider for Environment Services, HR, and Internet marketing for over 4000 automotive, truck, and equipment dealerships, and service companies.

KPA is a Platinum Sponsor for the Internet Sales 20 Group in Chicago October 23-25th, 2012.

In addition, JD Rucker (Director of New Media) and acclaimed social media and digital marketing expert will be a speaker at the event.

Registrations are now open for Internet Sales 20 Group.  Contact Stan Sher at (732)925-8362 or stan@dealeretraining.com for a discount code and details on the event.

Tuesday, September 11, 2012

CarsDirect is a Platinum Sponsor for the Internet Sales 20 Group in Chicago October 23-25th, 2012

Cars Direct

Search for new cars and used cars at CarsDirect.com. Research cars and trucks by make and model, sell your used car, and get help with auto financing.

 

CarsDirect is a Platinum Sponsor for the Internet Sales 20 Group in Chicago October 23-25th, 2012.

Registrations are now open for Internet Sales 20 Group.  Contact Stan Sher at (732)925-8362 or stan@dealeretraining.com for a discount code and details on the event.

Monday, September 10, 2012

Fran Taylor of Taylor Techniques To Speak At Internet Sales 20 Group October 23 - 25, 2012

...
Fran Taylor

Without a doubt Fran Taylor is the undisputed KING OF PROSPECTING trainer in the world. Fran teaches how to stream line the sales process , cut expenses and generate income with out spending money. If you don't know him, you should.

Do not miss this event.  For more information, please visit the website, http://www.internetsales20group.com or contact me directly at (732)925-8362 / stan@dealeretraining.com

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Thursday, September 6, 2012

Ralph Paglia of Automotive Media Partners To Speak At Internet Sales 20 Group October 23 - 25, 2012

http://www.internetsales20group.com/

Facebook Event: Internet Sales 20 Group

...
Durran Cage

Ralph has 20+ years of leadership in information technology enabled automotive strategy and tactical implementation. Expert at development requirements, value propositions and performance measurement. Experienced in using market research to improve results from people, process and technology. Organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.

Ralph will be discussing strategies that have made him and the dealerships that he has worked with successful.  He been quoted by Jim Ziegler as being his "Yoda" for his expertise. 
Do not miss this event.  For more information, please visit the website, http://www.internetsales20group.com or contact me directly at (732)925-8362 / stan@dealeretraining.com

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Wednesday, September 5, 2012

GSM of Alan Vines Automotive & AutoSuccess Magazine September Cover Story, Durran Cage Will be a Speaker at the Internet Sales 20 Group in Chicago, October 23-25th PR Newswire

http://www.prnewswire.com/news-releases/gsm-of-alan-vines-automotive--autosuccess-magazine-september-cover-story-durran-cage-will-be-a-speaker-at-the-internet-sales-20-group-in-chicago-october-23-25th-168143106.html

AUDUBON, N.J., Aug. 31, 2012 /PRNewswire/ -- GSM of Alan Vines Automotive & AutoSuccess Magazine September Cover Story, Durran Cage Will be a Speaker at the Internet Sales 20 Group Workshop in Chicago, October 23-25th

Sean V. Bradley, Creator and Moderator for the Internet Sales 20 Group, is quoted as saying, "It is an honor to have Durran Cage as Speaker at this year's Internet Sales 20 Group. Durran brings a unique perspective to our community. He started as a Chrysler OEM rep then he got recruited to a dealership as an Internet Director and he took that department from 25 units online to 95 units online. He did such an incredible job in the Internet Department that the Dealer Principal, Mr. Alan Vines promoted him to General Sales Manager of the entire dealership.  I think Dealer Principals, GMs, GSMs, Internet and BDC Directors alike will get a tremendous amount of information and value from Durran's presentation."

The upcoming Internet Sales 20 Group will be held in beautiful downtown Chicago at the Hilton from October 23rd, 24th and 25th.

This is a major industry event with some of the most prestigious companies in the Automotive Sales industry sponsoring the event, such as:

  • Dealix
  • KPA
  • Carsdirect
  • Car-Mercial
  • ReachLocal
  • Autobytel
  • AutoUSA
  • Cars.com
  • CarChat24
  • Social Dealer
  • AutoSuccess Magazine
  • Cactus Sky
  • AutomotiveInternetSales.com
  • Dealer Synergy

Additional Speakers at the Internet Sales 20 Group are:

  • Sean V. Bradley – CEO of Dealer Synergy, Founder of www.AutomotiveInternetSales.com, Creator of the Internet Sales 20 Group, a Certified FranklinCovey Trainer, a proud member of the National Speakers Association (NSA). Sean has spoken to over 80 NADA and NCM 20 Groups. He has also been a top rated NADA convention Speaker 3 years in a row.
  • Bill Finocchiaro – President of Peruzzi Toyota. Bill has built an Internet Sales Department in his dealership that went from 30 units per month online to over 125 units per month online. Bill's Internet Sales department is responsible for over 50% of his entire dealership's business.
  • Robert Wiesman – Sales Consultant at Massey Hyundai. Robert delivers 30+ units per month and has more online visibility than the average dealership. He has literally created his own online business at the level of an entire department.
  • AJ Leblanc – Co-Founder of Car-Mercial. AJ is one of the pioneers of Video Search Engine Optimization and is the leading subject matter expert on the topic.
  • Ralph Paglia – Founder of www.automotivedigitalmarketing.com and www.autocon2012.com. Ralph Paglia is one of the top Automotive Digital Marketing Experts in the country.
  • JD Rucker – Vice President of Digital Marketing at KPA / TK Carsites. JD is one of the absolute best Social Media experts in the country in any vertical. JD has a special workshop presentation on the subject "Social Signals".
  • Peter "Web Doc" Martin – CEO of Cactus Sky and Former CEO of AskPatty.com.  Peter is one of the top experts on Email Marketing and Data Mining. Peter has an incredible workshop presentation combining both subjects.
  • Susan Givens – Publisher of AutoSuccess Magazine. As publisher of the #1 Magazine in the Automotive Sales Industry, Susan has access to a tremendous amount of information. Tips, Tactics, Strategies, Secrets, Experts etc... She will be presenting a workshop based on best practices at the Internet Sales 20 Group.
  • Stan Sher President of Dealer eTraining and Editor of www.automotiveinternetsales.com As well as a speaker for The Greater New York Dealer's Association" Stan is a subject Matter expert on Automotive Internet Sales, BDC and Digital Marketing (Social Media/Reputation Management).
  • Fran Taylor – President of Taylor Techniques. Fran is the "Undisputed Prospecting King". Fran Taylor is one of the absolute best Sales and Sales Management Trainers in the country.
  • Karen M. Bradley – President of Dealer Synergy. Karen is a Certified FranklinCovey trainer / facilitator on both the "7 Habits of Highly Effective People" as well as the "5 Choices of Extraordinary Productivity". Karen is a member of the National Speakers Association (NSA).

** The first 20 Dealerships to sign up before September 15th will receive a FREE consulting Package worth $1,500. Package includes:

  • 2 Mystery Shopping Calls (At two different times). The calls will be recorded and graded on a "report card" with the attached MP3 of the call. The calls will be graded on both qualitative and quantitative measures.
  • A thorough assessment of your dealership's Social Media initiatives. We will use analytics and software to evaluate your Social Media visibility and relevancy.
  • A thorough assessment on your dealership's online reputation.
  • A thorough assessment on your dealership's website.
  • A thorough assessment of your dealership's Search Engine Optimization presence and penetration.

** Once all of this data is complied from all 20 different dealerships we will then create a powerful "Internet Sales 20 Group Composite". (Which will be given to the entire 20 group at the workshop".

If you want to register for the Internet Sales 20 Group you can use this registration code DSIS20 to save $500 off Registration.

For more information on the upcoming Internet Sales 20 Group in Chicago, October 23rd, 24th and 25th please go to www.internetsales20group.com or call 732-925-8362.

Contact is Amanda Melendez

SOURCE Synergized Media


PR Newswire (http://s.tt/1mccS)

Tuesday, September 4, 2012

Stan Sher of Dealer eTraining To Speak At Internet Sales 20 Group October 23 - 25, 2012

http://www.internetsales20group.com/

Facebook Event: Internet Sales 20 Group

Stan Sher - President of Dealer eTraining
...
Stan Sher

Stan Sher is the president of Dealer eTraining, a full service automotive internet sales, business development training and digital marketing company. Stan is an up-and-coming internet professional with strong working relationships with the best in automotive e-commerce consulting in the industry. Prior to starting Dealer eTraining, Stan has been in the automotive business for over eight years where he has been successful in automotive sales, management, digital marketing, internet sales and business development center direction.  Stan is also always training, speaking and presenting at conferences such as AutoCon, Innovative Dealer Summit, among many others.  As a speaker for the Greater New York Automotive Dealers Association, he conducts monthly training workshops that involve internet sales, business development, digital marketing, and showroom sales.    In addition to owning and managing Dealer eTraining, Stan is also the editor of Automotiveinternetsales.com

But that is not all, Stan is also the co-organizer of this event.  Stan will not only be co-organized this event but he will also be speaking about strategies within the Internet/BDC department that all attendees can take back to their dealerships and implement them right away to increase ROI immediately.  Do not miss this event.  For more information, please visit the website, http://www.internetsales20group.com or contact me directly at (732)925-8362 / stan@dealeretraining.com

 

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Monday, September 3, 2012

$500 Discount Code For Upcoming Internet Sales 20 Group in Chicago - www.internetsales20group.com "DSIS20"


http://www.internetsales20group.com 

$500 Discount Code For Upcoming Internet Sales 20 Group in Chicago - www.internetsales20group.com "DSIS20"

Automotive Internet Sales and BDC Expert Stan Sher of Dealer eTraining to Speak at AutoCon 2012

Automotive Internet Sales and BDC Expert Stan Sher, of Dealer eTraining will be a featured speaker at AutoCon 2012 conference in Las Vegas at the Aria Hotel and Casino on September 5-8, 2012.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 2, 2012 -- Stan Sher, president of Dealer eTraining and editor for automotiveinternetsales.com will be facilitating a session on "The Evolution of the BDC" at the upcoming AutoCon 2012 conference in Las Vegas, NV.

Sher brings almost 10 years experience working in the automotive industry with 8 years in retail holding positions from sales consultant to executive eCommerce and BDC director. As a consultant Stan Sher and Dealer eTraining have helped many dealerships achieve Internet Sales and BDC success by providing thorough research and implementation of customized fine tuned processes designed for the success of the individual dealership. An example of Stan Sher's success is outlined by the recent improvements that Apple Honda of Riverhead, NY had seen. Dealer eTraining helped grow the BDC from producing 30 units per month to over 52 units per month with a gross profit of $140,000+ every single month. Eric Nichols, BDC Director of Apple Honda says, "Stan Sher came in helped my dealership articulate and implement the things that I was only dreaming could be done". He added that "At first when we met I did not think much improvement could be done. However, within 30-60 days I saw a major improvement. Now my dealer has more buy in and I am able to continue working to make the dealership successful"

Stan Sher will be discussing the reasons why the BDC department is important as well as how to create custom processes that dealerships need to implement for handling internet leads, incoming sales calls, unsold showroom traffic, lease retention, and owner loyalty. As a subject matter expert, Stan speaks at numerous events including the upcoming Internet Sales 20 Group in Chicago in October. In addition, he is a resident facilitator at the Greater New York Automobile Dealers Association where he teaches monthly workshops that include sales, internet sales, BDC, social media, and digital marketing training for local dealer employees. Ralph Paglia, the organizer for AutoCon 2012 says, "I have been following Stan's career for a few years now. He is very process driven and is great at what he does. I am excited to have Stan Sher be a speaker at AutoCon".

Stan's session, "The Evolution of the BDC" will be held on Saturday September 8, 2012 at 10:00 AM at the Starvine Room 13 located in the Aria Hotel and Casino in Las Vegas, NV. Stan will be at AutoCon 2012 from September 5-8 and will be available to meet. Feel free to contact Stan Sher to schedule a meeting.