Why Choose Internet Sales 20 Group over Digital Dealer 13 On October 23-25

October 23-25, 2012 dealers have a choice of attending Internet Sales 20 Group in Chicago or Digital Dealer 13 in Las Vegas.

When looking at the two events on October 23-25, 2012 dealers have made demands about wanting to avoid "timeshare" sales pitches and to build a network with other dealers.  They got tired of going to massive conferences with over 50 breakout sessions. 

Dealers are also saying that they want an accountability partner.  For example, on the 3rd day of the Internet Sales 20 Group all attendees will create an action plan for their dealerships.  After the event there will be a virtual group meeting within 45 days to literally make sure that the attendees are doing what they said they were going to do.  They will be offered assistance and advice from their moderators and their group of peers.  This is something that Digital Dealer does not do.  You simply leave the event with no agenda or plan of attack.  Dealers come back with many ideas and yet no clue of how to implement them while the organizer of the conference is not there to support them because the individual dealership is not a priority to them.  The Internet Sales 20 Group does not treat attendees like just another number.  In the words of American Express, "Membership has it's privileges".

 

     

 

	Internet Sales 20 Group	Digital Dealer
Event Dates	Oct 23-25	Oct 23-25
Host City	Chicago	Las Vegas
Dealership Staff Registration	$995.00	$895.00 / $995.00 (onsite)
Allied Industry Registration	Dealers Only	$1,695.00
Focus on Internet Sales & Technology	Yes	No
Percentage of Speakers who are Industry Experts, CEO's, Top Level Management from organizations	ALL	Some
Dealer Principal/GM Attendance   All Events in one location	< 90%   Yes	> 50%   No
Contest to award FREE Registration	Yes	No
Companies from Auto Media Channels Sponsoring Event	4**	1
VIP Networking Event	Yes	No
** AutoSucces Magazine, Automotiveinternetsales.com, Cactus Sky Communications & Soshable.com

*This is a hands on group setting where everyone benefits equally from the event.  This event is limited only to dealers and event sponsors.  We are not allowing Allied Industry attendees for this event.  Our goal is to keep this educational without having multiple vendors trying to pitch our dealers.    The event is $995 per registration, however if a dealership chooses to bring more people, a special consideration will be made.

The clear choice is to attend the Internet Sales 20 Group for dealers that really want to move the needle and get personal attention to their very needs.  The VIP networking party and dinner are a world class experience that no conference can provide.  The Internet Sales 20 Group is limited to 75 dealers and is one event that dealers do not want to miss.

 

The New Road To The Sale - Greater New York Automobile Dealers Association - September 27, 2012 - Stan Sher (Dealer eTraining)

http://www.dealeretraining.com

http://www.automotivebdctraining.com

It's that time again.  Another powerful workshop at the Greater New York Automobile Dealers Association (GNYADA).  Stan Sher of Dealer eTraining will be teaching BDC and Sales consultants how an appropriate road to the sale should be in today's market.

The BDC or business development center works with prospects over the phone and brings them in for an appointment.  However, the ball gets dropped because sales consultants are not prepared to handle the customer needs.  This happens because they do not use the dealership's CRM system properly and do not follow proper protocol.  The goal of this workshop is to train dealership personnel the importance of using a CRM and what to look for in the CRM to build a better rapport with the prospect.  In addition, we will be discussing the use of mobile tools that sales consultants can use to help their prospects have a better car buying experience while also helping make their jobs as sales consultants more efficient.

If you are an automotive dealership in the Greater New York area please sign your sales and BDC staff to this powerful workshop on September 27, 2012.  This will be the most powerful 3 hours of that day for your staff.  The "New" Road to the Sale is a session where I will teach your staff how to properly handle today's savvy consumer by knowing the resources that the consumer will use when shopping for vehicle.  Attendees will learn how to properly handle customers that come in from appointments that derive from the BDC.  Attendees will also learn how to properly use modern technology and tools to better interact with and follow up with customers both when they are in the showroom and when they are not.  To view more information and to register please visit http://autoedcenter.com/education/seminars/12-09-27-new.php

Stan Sher of Dealer eTraining To Speak At Internet Sales 20 Group October 23 - 25, 2012

http://www.internetsales20group.com/

Facebook Event: Internet Sales 20 Group

Stan Sher - President of Dealer eTraining

...

Stan Sher is the president of Dealer eTraining, a full service automotive internet sales, business development training and digital marketing company. Stan is an up-and-coming internet professional with strong working relationships with the best in automotive e-commerce consulting in the industry. Prior to starting Dealer eTraining, Stan has been in the automotive business for over eight years where he has been successful in automotive sales, management, digital marketing, internet sales and business development center direction.  Stan is also always training, speaking and presenting at conferences such as AutoCon, Innovative Dealer Summit, among many others.  As a speaker for the Greater New York Automotive Dealers Association, he conducts monthly training workshops that involve internet sales, business development, digital marketing, and showroom sales.    In addition to owning and managing Dealer eTraining, Stan is also the editor of Automotiveinternetsales.com

But that is not all, Stan is also the co-organizer of this event.  Stan will not only be co-organized this event but he will also be speaking about strategies within the Internet/BDC department that all attendees can take back to their dealerships and implement them right away to increase ROI immediately.  Do not miss this event.  For more information, please visit the website, http://www.internetsales20group.com or contact me directly at (732)925-8362 / stan@dealeretraining.com

 

Eric Nichols of Apple Honda Gives Dealer eTraining and Stan Sher a Testimonial

Eric and Apple Honda are a proud Dealer eTraining client.

https://www.facebook.com/dealeretraining

Eric Nichols, Internet Sales Manager for Apple Honda put out this video on SocialCam.  I had to share this because it makes me appreciate what I do for a living even more.  I love working with automotive dealers and helping them become successful.  I was able to help Apple Honda achieve improvements the same exact way that I have done it for myself in past.  When I work with a client I give them my best and I do things exactly how I would do them if I was working for them.  Eric also thanked TrueCar for sponsoring his trip to Las Vegas for AutoCon 2012.  I had to share this video here with everyone.

 

How to Improve Internet Lead Quality (Recorded Session)

How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo.

Instead of changing the status for an internet lead to "dead" or "bad" because there is no phone number available, learn how to fix bad leads that have no phone numbers by using social media and cost effective tools in order to maximize opportunities and increase connections with more prospects. Also we will cover some simple word tracks that help build rapport with that prospect once they are on the phone.

Presented by:

• Stan Sher President , Dealer eTraining As one of the top experts in automotive internet sales and business development today, Stan Sher has been training dealers best practices with regards to internet lead management, sales process, and business development process. He currently writes for numerous automotive dealer publications including automotiveinternetsales.com where he serves as the editor. In addition, Stan is a frequent speaker for the Greater New York Automotive Dealers Association as well as numerous industry conferences.

Automotive BDC Internet Retention - Guest Relations

http://dealeretraining.com/
https://www.facebook.com/dealeretraining

Stan Sher of Dealer eTraining discusses how the business development and/or internet sales department needs to be viewed as the guest relations department. Guests come to stay and remain with the dealership while customers come and go. Start viewing customers as guests and the dealership will increase levels of professionalism as well as revenue.

Stan Sher - NADA 2012 Review

It's that time of year again.  Yes, one of my favorite blogs of the year.  I have always enjoyed writing about my experiences at conferences and conventions.  This blog is going to be great.  Why so great you ask?

 

Wait for it...

Wait for it...

Wait for it...

 

Boom...here it is.

 

This has been my most productive and educational NADA convention out of the three that I have attended.  I realized this year the importance of spending a whole Friday on this trip and even a whole Monday (which I missed out on).  I met some really great people and have connected with some great vendors.  This time I had a chance to attend more workshops and pick up some great new ideas to better myself as a business professional.  Let's get started...

 

I was talking to Jim Ziegler on the phone today and he told me that I have come a very long way.  I had responded to him by saying that I have just begun and I am still on my way.  Love me or hate.  Believe in me or don't believe in me.  It does not matter to me.  I am out to bring greatness for our industry and will be a leader.  I appreciate Jim for friendship and support.

 

NADA 2012 has proven to be the ultimate convention to be at.  It all started with my arrival on Thursday.  I had traveled with my very close friend and colleague, Mark Rodriguez (Auto Client Care).  Mark is a very dear friend who has collaborated with me on several consulting projects.  His specialty is phone training for sales, internet sales, BDC, and fixed operations.  He is an excellent trainer and has been constantly evolving with technology which allows him to bring value to dealerships.  Mark is a top rated speaker for the Greater New York Dealers Association.  Mark and I will be collaborating on a workshop for NJCar on March 13, 2012 that is titled "BDC Boot Camp".

 

We arrived in Las Vegas and visited our dear friends, PCG Digital Marketing at their Digital Marketing Strategies Conference.  We got see some great people like Glenn Pasch, Cory Mosley, Jim Ziegler, and many others.  We had some lunch and decided to do some gambling.  I won $800 and decided to be generous.  I treated my buddy Mark to a show, Cirque Du Soleil "Love".  This was an amazing time and it proved to be one of the best shows that I have ever been to.  I made it to the PCG reception and catch up with friends, Elise Kephart, Lizelle Landino, Jody Devere, Gene Kocibua (one of my clients), Brian and Glenn Pasch, Eric Hoopman (Dealerfire), and many others.  Towards the end of the night I joined my VinSolutions friends at Sean Stapleton's suite for the VinSolutions party.  It was great networking and a great time to catch up with friends.  I got to see my friend's Larry Bruce, Dan Moore (Smart Web Concepts), Arnold Tijerina, Eric Sietsma, and many others.

 

On Friday, I picked up my badge and attend workshops that were led by some great industry friends.  I started the day with seeing my friend Jared Hamilton (Driving Sales) who taught a very powerful workshop on management reporting.  We continued the day with a workshop by Jennifer Suzuki (eDealer Solutions) on handling incoming calls.  The convention day ended with a workshop by the always amazing Todd Smith (ActiveEngage).  The parties that were attended were the ADM Member Reception hosted by Ralph Paglia and Brian Pasch.  I had some productive business meetings, networking opportunities and a great time speaking with friends (old and new).  After this party, my friend Gene Kocibua and I went to another hotel to go to the Tier10 VIP Marketing party.  A thank you to Sean Wolfington for having us at the party.

 

Saturday is when the action began.  I spent the full day visiting booths and seeing my friends from the industry.  I got to meet my new friend Ken Engberg (DealerTrack) as well as many other people.  It was great to see Fran Taylor, Rob Fontano, my DealerOn friends, PCG Digital Marketing friends, and many others.  I had some incredible business development meetings with some great people.  My business, Dealer eTraining has really started to show signs of growth and opportunity as dealers expressed interest in my service and vendors saw the value of what I can do for them.  I must have spoken to over 200 people that day.  That night was another time to network and go to some great parties.  I had met Paul DeMoret (http://scan123.com/) and had dinner with him and my friend Mark Rodriguez.  We went to the eBay party and saw Vanilla Ice perform.  I played some more Blackjack and won some money.

 

In this event I reunited with my old Dealer Synergy friends.  Sean Bradley has taught me well with my time with him.  He was a great influence for me to do what I am doing.  It was amazing to see him.

 

We finished off Saturday where I continued to have big meetings and business development opportunities.  The parties that I went to were hosted by PCG Digital Marketing/KPA/Colorado Dealer Association for Super Bowl and DealerTrack for their beautiful event.  The following morning we department back home to continue a productive week.

 

I have been spending my week making this dealership that I am representing bigger and better.  I am also spending the week catching up with my connections and developing relationships that will help our industry continue to grow.

 

How was your NADA 2012 experience?  Please share your thoughts.

Automotive Training and Consulting - Dealer eTraining Promotion

http://www.dealerelite.net/profile/StanSher740

http://www.automotivedigitalmarketing.com/profile/StanSher101

http://www.facebook.com/dealeretraining

http://dealeretraining.com/

We have been very busy here at Dealer eTraining help dealerships grow and improve their internet sales and bdc operations.  We have been growing and making progress as our dealer clients start to see an improvement in their processes.  In an effort to continue growing and bringing more solutions we are looking to expand our footprint.

For a limited time, Dealer eTraining is hosting a promotion.

Dealer eTraining is offering a free internet department, bdc department, and/or sales department analysis.  Did we just say free?  We sure did.  Any dealership that contacts Dealer eTraining will get a free strategy session.  

What does a strategy session give the dealer?  

-Your dealership will get mystery shopped by email and phone.

-Your dealership marketing initiatives will be evaluated.  This includes websites, advertising, merchandising, and social media efforts.

-Your dealerships follow up progress will be recorded and reported back to you.

-A strategy call one on one directly with Stan Sher, president of Dealer eTraining.  This is a 30 minute call where dealers and management can discuss tactics on how to move forward to grow success in the dealership.  This will be in the areas of effective lead management, CRM/ILM, digital marketing, social media, an introduction to Lead Re-Generation (a Dealer eTraining exclusive).

This is easily a $2,000 value.  We are offering it at no cost to dealers, dealer groups, independent dealerships, and vendors that want to help their dealer clients improve their processes.

Why are we doing this?  Again, we want to help dealers be successful first and foremost.  Dealer eTraining was created with the goal of creating opportunities for automotive dealerships to drive more traffic to the showrooms and ultimatley sell more cars.  After spending many years in dealerships working in various roles, we have seen what works and what does not work.  We talk to automotive dealers every week and we know what they really need.  They need guidance to move ahead and dominate their competition.  They need ideas that will help propel them to the next level.  They need training that works.

Are you ready to take the next step to being successful?  Click here, email stan@dealeretraining.com or call (732)925-8362 

A Thomas Jefferson Quote

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Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude. 
Thomas Jefferson