http://internetbattleplan.com/
Stan Sher of Dealer eTraining to Speak at Internet Battle Plan 12 along with some of top automotive industry experts in Atlanta GA.
Showing posts with label auto dealer consulting. Show all posts
Showing posts with label auto dealer consulting. Show all posts
Tuesday, January 8, 2013
Tuesday, September 25, 2012
The Selling Process…has it changed?
Does your dealership have a BDC or Internet Sales Department? When appointments show up to the dealership, is there a set process to handle these customers? Let me let this thought process for a second…
Ok, so right now you are probably realizing that you do have these departments yet they are under performing. Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out on the floor to learn as they go. Sound familiar?
Here is a fact: Over 90% of consumers go online before they walk into a dealership.
Here is another fact: In order for the showroom to be packed, traffic needs to be generated through appointments. Walk in customers do not just walk in like they used to.
When a BDC appointment comes in, how are the customers being greeted? Are they still saying, “Can I help you?” If this is still happening, your dealership is in trouble. The proper way to handle a proper meet and greet is as follows: “Welcome to ABD Motors, my name is Stan and you are? Great meet you. Are you here for a VIP appointment with our guest relations department?” Qualify the information. One you know what is going on make sure to inform management and the BDC that their appointment is here. Now continue with your road to the sale starting with logging the proper information into the CRM while simultaneously building really good rapport. Make sure to read the notes in the CRM that are already there so you can build that common ground. This is just the beginning of the process.
Are your sales consultants prepared to handle the modern customer? The modern customer shows up with an iPad and/or iPhone. They do not need to walk in printouts because they have the information in a digital format. These customers ask questions to which they already have an answer right at their finger tips. At the same time while working with your dealership they are also reading reviews about your dealership as well as others.
So what has changed? Not a lot really. The real change is the quickness of the transparency that dealers need to have. The processes that we have been taught over the years still apply to the selling professional. However, the modern day selling professional needs to be armed with knowledge of how to use certain consumer websites to pull factual information; sell the value of the car as well as the dealership’s online reputation. This modern day professional needs to be able to take out their smart phone at delivery and film a customer testimonial as well as take a picture of the customer with their new vehicle. There are so many great apps available on mobile phones that can really help a sales professional do amazing things that will enable a smooth, efficient, and powerful road to the sale process.
If anyone has questions on how to achieve sales greatness by using the modern road to the sale process, please feel free to contact me at stan@dealeretraining.com
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Thursday, September 13, 2012
The Evolution of the BDC - Stan Sher of Dealer eTraining at AutoCon 2012
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http://automotivebdctraining.com
Stan Sher, president of Dealer eTraining presented “The Evolution of the BDC” at AutoCon 2012. The session discussed how a BDC department needs to be structured and the keys to success. Stan also discussed the needs for various processes including internet lead management, incoming phone ups, unsold showroom follow up, retention, data mining, and more. For more information on how Stan Sher can help your dealership, contact him directly at http://automotivebdctraining.com
The Presentation Can be downloaded and viewed at: http://www.slideshare.net/dealeretraining/the-evolution-of-the-bdc-stan-sher-...
Monday, September 3, 2012
Automotive Internet Sales and BDC Expert Stan Sher of Dealer eTraining to Speak at AutoCon 2012
Automotive Internet Sales and BDC Expert Stan Sher, of Dealer eTraining will be a featured speaker at AutoCon 2012 conference in Las Vegas at the Aria Hotel and Casino on September 5-8, 2012.
FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 2, 2012 -- Stan Sher, president of Dealer eTraining and editor for automotiveinternetsales.com will be facilitating a session on "The Evolution of the BDC" at the upcoming AutoCon 2012 conference in Las Vegas, NV.
Sher brings almost 10 years experience working in the automotive industry with 8 years in retail holding positions from sales consultant to executive eCommerce and BDC director. As a consultant Stan Sher and Dealer eTraining have helped many dealerships achieve Internet Sales and BDC success by providing thorough research and implementation of customized fine tuned processes designed for the success of the individual dealership. An example of Stan Sher's success is outlined by the recent improvements that Apple Honda of Riverhead, NY had seen. Dealer eTraining helped grow the BDC from producing 30 units per month to over 52 units per month with a gross profit of $140,000+ every single month. Eric Nichols, BDC Director of Apple Honda says, "Stan Sher came in helped my dealership articulate and implement the things that I was only dreaming could be done". He added that "At first when we met I did not think much improvement could be done. However, within 30-60 days I saw a major improvement. Now my dealer has more buy in and I am able to continue working to make the dealership successful"
Stan Sher will be discussing the reasons why the BDC department is important as well as how to create custom processes that dealerships need to implement for handling internet leads, incoming sales calls, unsold showroom traffic, lease retention, and owner loyalty. As a subject matter expert, Stan speaks at numerous events including the upcoming Internet Sales 20 Group in Chicago in October. In addition, he is a resident facilitator at the Greater New York Automobile Dealers Association where he teaches monthly workshops that include sales, internet sales, BDC, social media, and digital marketing training for local dealer employees. Ralph Paglia, the organizer for AutoCon 2012 says, "I have been following Stan's career for a few years now. He is very process driven and is great at what he does. I am excited to have Stan Sher be a speaker at AutoCon".
Stan's session, "The Evolution of the BDC" will be held on Saturday September 8, 2012 at 10:00 AM at the Starvine Room 13 located in the Aria Hotel and Casino in Las Vegas, NV. Stan will be at AutoCon 2012 from September 5-8 and will be available to meet. Feel free to contact Stan Sher to schedule a meeting.Wednesday, August 15, 2012
How to Improve Internet Lead Quality (Recorded Session)
How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo.
Instead of changing the status for an internet lead to "dead" or "bad" because there is no phone number available, learn how to fix bad leads that have no phone numbers by using social media and cost effective tools in order to maximize opportunities and increase connections with more prospects. Also we will cover some simple word tracks that help build rapport with that prospect once they are on the phone.
Presented by:
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Stan Sher President , Dealer eTraining As one of the top experts in automotive internet sales and business development today, Stan Sher has been training dealers best practices with regards to internet lead management, sales process, and business development process. He currently writes for numerous automotive dealer publications including automotiveinternetsales.com where he serves as the editor. In addition, Stan is a frequent speaker for the Greater New York Automotive Dealers Association as well as numerous industry conferences.
Friday, August 3, 2012
How to Improve Internet Lead Quality
Wednesday August 15, 2012, 11:00am Central Time
Learn ways to gather the right information to improve the quality of the lead.
Instead of changing the status for an internet lead to "dead" or "bad" because there is no phone number available, learn how to fix bad leads that have no phone numbers by using social media and cost effective tools in order to maximize opportunities and increase connections with more prospects. Also we will cover some simple word tracks that help build rapport with that prospect once they are on the phone.
Presented by:
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Friday, May 25, 2012
Check and Train Yourself - Automotive Dealer eTraining
http://dealeretraining.com/
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Friday, February 10, 2012
Online Reputation Management Workshop - Dealer eTraining - Stan Sher - February 15, 2012
It's that time again. The Greater New York Dealers Association is holding a workshop on Wednesday February 15, 2012 where I will be presenting on Online Reputation Management. This is a hands on workshop where I will be discussing the importance of online reviews, how to get them, and how to leverage them to build value in the sales process.
I was just made aware that I have some of the most prestigious dealerships in the country coming to my workshop as well as OEM representatives. I am honored to be a featured speaker for the Greater New York Dealers Association. If you are a dealer in New York, you want to send your people to this class because the content is powerful and eye opening. Let Stan Sher and Dealer eTraining help your dealership create initiatives that will enable your dealership to grow sales and service opportunities.
Please visit http://autoedcenter.com/education/seminars/12-02-15-online.php and http://autoedcenter.com/education/seminars/pdf/12-02-15-online.pdf to register and find out more information about this class.
As always, Dealer eTraining is available for in-store and virtual training for automotive dealers nationwide. We are commited to helping your dealership be successful. For more information, please visit http://dealeretraining.com/ or email Stan@dealeretraining.com
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