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The Greater New York Automotive Dealers Association (GNYADA) will have Stan Sher, President of Dealer eTraining; will be a speaker and facilitator for a powerful a workshop this month. Stan Sher will present on Internet Lead Management Strategies at the Center for Automotive Education & Training in Queens on October 11. Attendees are encouraged to be prepared to take serious notes as they will learn some effective and unique strategies for handling internet leads at the dealership. We encourage dealers to send Sales, Internet Sales, and BDC managers as well as representatives to attend the session as they are the people that handle internet leads back at the store.
This session will discuss the Dealer eTraining 180 Internet Lead Management process as well as effective use of CRM/ILM and email marketing. We will focus on how to measure benchmarks based on manufacturer requirements for dealership compliancy as well as analyzing the individual marketplace to create a custom process at the dealership. One of the unique takeaways is the part of the session that will train attendees on how to use effective social media strategies and mobile devices to increase customer engagement and follow up effectiveness. It is not just about getting an internet lead, sending a few emails and making a few phone calls. Now more than ever, dealers need to execute a proper and efficient plan to be on top of their game. Being on top of your game means having a better image in the eyes of the consumer.
Those who attend this seminar will walk away with very strong insight and more knowledge of how to improve results that ultimately end up in an increase of dealer profits and employee pay.
Plus, attendees will be able to network with Stan Sher and build a relationship where they are free to contact Stan at anytime with questions and need for advice.
The price of this three-hour seminar is just $85, an unbelievable value for such an important topic. This hands-on approach will give everyone who attends the opportunity to learn effective Internet Lead Management. Stan is known for building successful internet sales and BDC departments in dealerships all over the nation. His most recent dealer success story is a local NY Honda dealership where he helped grow Internet Sales from 30 to over 62 units per month.
To learn more about this seminar, call 718-640-2000 or visit http://autoedcenter.com/education/seminars/12-10-11-effective.php to sign up!
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