What makes Internet Sales 20 Group so unique and great?

http://internetsales20group.com/

So what is it that makes the Internet Sales 20 Group so great?

Yesterday I spent some time in the Dealer Synergy to get on the 5 week post event follow up call.

What follow up call?  What am I talking about?  You mean a major automotive industry event that hosts a follow up call to hold its attendees accountable?

YES!!!

Seriously, out of all of the fall conferences and events that occurred in October the Internet Sales 20 Group was the only event to really show care for the dealers and the success by implementing a live virtual meeting with attendees to review what they learned and what they implemented at the event.  The moderators for the Internet Sales 20 Group had attendees fill out workbooks and sign official contracts which held them accountable for their action when they get back to the dealership.

My friend, Sean Bradley held a call yesterday and it was amazing to see how many attendees improved business practices in just a few short weeks.  This is powerful stuff that I have never seen before anywhere else.  I have been to numerous digital conferences and workshops where I walked out with information and never a guideline of how to implement my learning.  In fact, I am one of the rare people that have been able to be creative and actually put things into practice.  However, the majority of attendees are overwhelmed when they get back to the dealerships and no one follows up with them.  All that money spent on a conference and the information was barely retained.  Again, the Internet Sales 20 Group ensures success for your dealership.  When people like Ralph Paglia, Peter Martin, JD Rucker, and myself jump on the band wagon to continue making this event more successful you know it has substance.

So...  What should you do next?

Register for the Internet Sales 20 Group March 19-21, 2013 in Dallas, TX by visiting http://internetsales20group.com/

We pulled off a very successful Internet Sales 20 Group during a major conference week where we drew close to 60 dealers.  Dallas, TX will be taking it to another level where we are going harder with sponsors and will plan to attract up to 120 dealers.  Dealers from the last Internet Sales 20 Group have started to signed up and dealers that missed out are expressing major interest.

I will be representing this powerful event on behalf of Dealer eTraining as well as speaking on topics that dealers need to focus on in today's business environment.  This fall and winter I am spending time working on major in-dealership projects.  I spent 6 weeks transforming a single dealership with operations that included digital marketing, CRM, social media, lead management, and overall dealership processes in all departments.  I am focusing the next few weeks fixing a small BDC/Internet Sales department that consists of 3 people for a 2 franchise group.  I plan to bring some new data, updated practices, and a refreshing attitude to my craft so that every attendee in the room can walk away with helpful tips to really shine in 2013.

The Internet Sales 20 Group is about industry leaders and top performing dealerships working together to improve the industry.

Why Choose Internet Sales 20 Group over Digital Dealer 13 On October 23-25

October 23-25, 2012 dealers have a choice of attending Internet Sales 20 Group in Chicago or Digital Dealer 13 in Las Vegas.

When looking at the two events on October 23-25, 2012 dealers have made demands about wanting to avoid "timeshare" sales pitches and to build a network with other dealers.  They got tired of going to massive conferences with over 50 breakout sessions. 

Dealers are also saying that they want an accountability partner.  For example, on the 3rd day of the Internet Sales 20 Group all attendees will create an action plan for their dealerships.  After the event there will be a virtual group meeting within 45 days to literally make sure that the attendees are doing what they said they were going to do.  They will be offered assistance and advice from their moderators and their group of peers.  This is something that Digital Dealer does not do.  You simply leave the event with no agenda or plan of attack.  Dealers come back with many ideas and yet no clue of how to implement them while the organizer of the conference is not there to support them because the individual dealership is not a priority to them.  The Internet Sales 20 Group does not treat attendees like just another number.  In the words of American Express, "Membership has it's privileges".

 

     

 

	Internet Sales 20 Group	Digital Dealer
Event Dates	Oct 23-25	Oct 23-25
Host City	Chicago	Las Vegas
Dealership Staff Registration	$995.00	$895.00 / $995.00 (onsite)
Allied Industry Registration	Dealers Only	$1,695.00
Focus on Internet Sales & Technology	Yes	No
Percentage of Speakers who are Industry Experts, CEO's, Top Level Management from organizations	ALL	Some
Dealer Principal/GM Attendance   All Events in one location	< 90%   Yes	> 50%   No
Contest to award FREE Registration	Yes	No
Companies from Auto Media Channels Sponsoring Event	4**	1
VIP Networking Event	Yes	No
** AutoSucces Magazine, Automotiveinternetsales.com, Cactus Sky Communications & Soshable.com

*This is a hands on group setting where everyone benefits equally from the event.  This event is limited only to dealers and event sponsors.  We are not allowing Allied Industry attendees for this event.  Our goal is to keep this educational without having multiple vendors trying to pitch our dealers.    The event is $995 per registration, however if a dealership chooses to bring more people, a special consideration will be made.

The clear choice is to attend the Internet Sales 20 Group for dealers that really want to move the needle and get personal attention to their very needs.  The VIP networking party and dinner are a world class experience that no conference can provide.  The Internet Sales 20 Group is limited to 75 dealers and is one event that dealers do not want to miss.

 

KPA Offers 7 Scholarships to Attend the Internet Sales 20 Group

We don’t promote conferences very often. Those who have seen KPA at conferences know that we attend nearly all of them, speak at most, and engage with dealers as our primary reason for going. These things make promotion of the events challenging as we know that we’re getting a benefit from them so it’s almost like “double dipping” when we promote them as well.

Every now and then, one comes along that deserves our support. This October, the event that we’re supporting is the Internet Sales 20 Group in Chicago October 23-25. We are extremely excited by the way that this event differs from most conferences. It is as much of a networking event as it is a learning experience with a wide variety of speakers and automotive professionals attending. Unlike most events, this one has tangibles attached to attending that have never been offered in our industry.

In an effort to get the most savvy dealers in the country to attend, KPA is offering 7 scholarships that will pay the $1,495 conference entry fee. We are looking for a single sentence answer to the question:

“What is the breakout marketing initiative that will emerge in prominence in 2013?”

To enter, simply post a comment on this blog post, post your entry on our Facebook wall, or email it to me directly at jrucker@kpaonline.com. Three of the scholarships are reserved for current KPA clients and prospects. The other four are open to the dealer community. Winners will be selected Wednesday, October 3rd, so get your entry in as soon as possible. Only one entry per dealership employee, but if you win and want to bring additional dealership employees we would be happy to work out those details with you.

Check out the event itself here.

Eric Nichols of Apple Honda Awarded AutoCon 2012 Scholarship Sponsored by TrueCar®

Before you read this, I just want to say that I am proud to be able to work with this dealership and help them become successful.  Eric and Apple Honda are a proud Dealer eTraining client.

 

Automotive Media Partners LLC and First Class Educators are pleased to announce the ninth recipient of the TrueCar^® Scholarship program. The program grants a full scholarship for automotive professionals to attend AutoCon 2012, September 5-8^th at the Aria Hotel & Casino in Las Vegas.

Eric Nichols, Internet Sales Manager for Apple Honda, is the ninth recipient out of twelve to receive the scholarship that will send him to AutoCon 2012.  Matt Tucker, E-Commerce Director of Bommarito Automotive Group, Katia King, BDC Director for Pat O’Brien Chevrolet, Sean Rancier, Internet & IT Director for Bill Rapp Superstore, Ashley Lopez, Internet Marketing Coordinator of Access Ford Ltd., Jillian Lopez, Director of Operational Marketing at Bolton Ford, Kevin Gordon, Ecommerce Manager for Jim Pattison Auto Group, Andrew “Jake” Bower, Internet Manager of Ruxer Ford Lincoln, Mike Warwick, Director of Digital Marketing for Kelly Auto, and Jennifer Chartrand, Internet Director for Auffenberg Dealer Group, are also scholarship recipients.  Three more scholarships are yet to be awarded.

“TrueCar is honored to support automotive professionals across the country through our AutoCon scholarship program,” said Mike Timmons, executive vice president at TrueCar. “TrueCar understands the importance of working with dealers and is dedicated to the betterment of the industry through training and thought leadership exchange within the retail automotive landscape.”

TrueCar® is happy to give Eric the opportunity to attend AutoCon 2012.