http://www.digitalmarketingstrategies.org/
http://dealeretraining.com/
Showing posts with label dmsc. Show all posts
Showing posts with label dmsc. Show all posts
Wednesday, January 9, 2013
Stan Sher of Dealer eTraining to Speak at Digital Marketing Strategies Conference 2013 DMSC
Wednesday, January 2, 2013
Digital Marketing Strategies Conference Session on BDC Department Management
DMSC Workshop Title and Description
“The Evolution of the BDC: Has Your Dealership Evolved?”
This workshop will focus on understanding the value of having a BDC in place at dealerships as well as the various types of processes that need to be installed. Once installed, these processes need to be managed appropriately and kept up to date. We will review guidelines and operating procedures that a BDC needs to establish in order to measure results. Lastly, attendees will gain a broad view of how to setup a proper action plan to bring back to their dealerships.
About Stan
Stan Sher is the president and founder of Dealer eTraining, a full service automotive internet sales, business development training and digital marketing company. Stan is an up-and-coming internet professional with strong working relationships with the best in automotive e-commerce consulting in the industry. Prior to starting Dealer eTraining, Stan has been in the automotive business for over eight years where he has been successful in automotive sales, management, digital marketing, internet sales and business development center direction.
Over the years, Stan Sher has become a proven internet sales manager adept at developing a positive brand image for a dealership or product and increasing internet sales volume. A true internet professional, he has increased sales, improvedprocesses, presence, and results to generate more profit.
As a writer and contributor to the automotive dealer community, Stan has a continual blogging presence within and has been published in some of the most respected automotive industry websites and magazines such as:
- Digital Dealer Magazine
- Dealer Marketing Magazine
- Automotive Digital Marketing
- DealerElite.net
- DrivingSales
- Auto Dealers Network
Monday, December 31, 2012
Google Analytics for Car Dealers - Preceding NADA in Orlando
DIGITAL MARKETING STRATEGIES CONFERENCE
Produced by First Class Educators
Register online at:
Dealers who are looking to measure the ROI of their digital marketing investments need to master the basics of Google Analytics. Dealers need to know how to customize reports that will give them ACTIONABLE data to increase the profits at the dealership. Since a dealership website is the new “storefront”, does it make sense to ignore the rich insights and reports that Google offers car dealers for free? Absolutely not!
Brian Pasch will lead dealers through three workshops on Google Analytics. Check out thefull listing of workshops at DMSC this year. Each Google Analytics session will also feature a leading industry expert showing attendees how to practically apply Google Analytics for car dealership management. Taking a general Google Analytics workshop will not give the same impact of a customize series of classes designed for car dealership websites.
Three Part Workshop Series
- “Part I – Segmenting Your Data For Better Marketing Analysis” 9:00 am
- “Part II – How To Attribute Influence To Website Traffic Using Napkin Math” 1:30 pm
- “Part III – Creating Custom Reports To Guide Your Business” 4:00 pm
Brian Pasch will introduce the power of measuring “In Market Shopper Activity” (IMSA), a concept first defined by Thomas Gage of Autotrader. Attending these workshops will allow you to measure the In Market Shopper Activity on your website.
Attendees will learn which advertising sources and strategies are INCREASING In Market Shopper Activity. As a special bonus, Thomas Gage will join Brian Pasch in Part II of the series to share his work with dealers and Google Analytics.
Learn how to diagnose your website for problems as well as comparing the impact of new advertising investments, merchandising choices, and website design changes. This is a must attend set of workshops for dealership staff responsible for website conversion, marketing budgets, and car sales.
Special Bonus
Dealers that attend all three Google Analytics workshops will receive $1,000 in merchandise credits from PCG Consulting that will automate Google Analytics reporting as well as reporting on all their marketing investments.
That’s right, attendees can gain access to a customized marketing dashboard to view the most critical elements of their website data for six months, free. The dashboard has dozens of widgets to show you things about your marketing strategy and website that you never knew!
This software bonus covers the cost of attending DMSC and will help dealers master their marketing budgets and website traffic in 2013.
Google Analytics for Car Dealers - Preceding NADA in Orlando
DIGITAL MARKETING STRATEGIES CONFERENCE
Produced by First Class Educators
Register online at:
Dealers who are looking to measure the ROI of their digital marketing investments need to master the basics of Google Analytics. Dealers need to know how to customize reports that will give them ACTIONABLE data to increase the profits at the dealership. Since a dealership website is the new “storefront”, does it make sense to ignore the rich insights and reports that Google offers car dealers for free? Absolutely not!
Brian Pasch will lead dealers through three workshops on Google Analytics. Check out thefull listing of workshops at DMSC this year. Each Google Analytics session will also feature a leading industry expert showing attendees how to practically apply Google Analytics for car dealership management. Taking a general Google Analytics workshop will not give the same impact of a customize series of classes designed for car dealership websites.
Three Part Workshop Series
- “Part I – Segmenting Your Data For Better Marketing Analysis” 9:00 am
- “Part II – How To Attribute Influence To Website Traffic Using Napkin Math” 1:30 pm
- “Part III – Creating Custom Reports To Guide Your Business” 4:00 pm
Brian Pasch will introduce the power of measuring “In Market Shopper Activity” (IMSA), a concept first defined by Thomas Gage of Autotrader. Attending these workshops will allow you to measure the In Market Shopper Activity on your website.
Attendees will learn which advertising sources and strategies are INCREASING In Market Shopper Activity. As a special bonus, Thomas Gage will join Brian Pasch in Part II of the series to share his work with dealers and Google Analytics.
Learn how to diagnose your website for problems as well as comparing the impact of new advertising investments, merchandising choices, and website design changes. This is a must attend set of workshops for dealership staff responsible for website conversion, marketing budgets, and car sales.
Special Bonus
Dealers that attend all three Google Analytics workshops will receive $1,000 in merchandise credits from PCG Consulting that will automate Google Analytics reporting as well as reporting on all their marketing investments.
That’s right, attendees can gain access to a customized marketing dashboard to view the most critical elements of their website data for six months, free. The dashboard has dozens of widgets to show you things about your marketing strategy and website that you never knew!
This software bonus covers the cost of attending DMSC and will help dealers master their marketing budgets and website traffic in 2013.
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